With my last post in mind, thinking about my initial ideas for the interior of the shop, it became apparent that the whole 'shopping in your home' meant much much more than an interior scheme. Discovering that customers tend to spend more and keep enticed when their shopping experience is a journey, made me think that to make people spend more and to still be enthralled with the brand and products as they come to the end of the shopping experience, there needs to be a link to a journey or routine.
Therefor with the scheme that the team and I have chosen it will be easy to create a sense of direction as if moving through a house, and to take it further we could use the rooms of a house you would use when going through the motions of a morning or bedtime routine.
E.G:
Bedroom, Bathroom, Seating area (Dining area) etc...
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