As a group we have researched into The Body Shops rivals and have come to the conclusion that Lush is one of their main competitors. I have been assigned the task of researching for the interior design of a possible new look for the store. I looked at how Lush displayed their products (all in sections of types of products) and although piled high, looked awesome! I also thought about how other shops displayed their items, I like the way that Jack Wills shops are similar to walking around a house. I believe it makes you feel more relaxed while shopping and is a great atmosphere for introducing people to products as you would be picking up a product like you would at home.
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